2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: BabyCenter

Media’s New American Family: No Norman Rockwell

Saturday, March 12
2:00PM - 3:00PM

Hilton Garden Inn
18th Floor at Hilton Garden Inn
500 N Interstate 35 Frontage Rd

Today’s average American family paints a very different portrait from the Rockwellian 1950s ideal – shifting from even just a decade ago. The demographics are rapidly changing, with Millennials bringing their own values to parenting and trumpeting them online via social media. BabyCenter brings together top experts to discuss the makeup, attitudes, and behaviors seen in modern families, offering insights into how media and brand advertising are reflecting this new paradigm – and spotlighting the implications and recommendations for marketers who want to reach this group successfully.

Hashtags: #sxsw #modernfam


AJ Hassan at SXSW

AJ Hassan

VP Creative Dir

Leo Burnett

Chloe Gottlieb at SXSW

Chloe Gottlieb

SVP/Exec Creative Dir


Samie Falvey at SXSW

Samie Falvey

EVP/Comedy Dev & Intl Scripted Dev

ABC Entertainment Group

Steven Levitan at SXSW

Steven Levitan

Co-Creator & Exec Producer, "Modern Family"

Modern Family

“Modern Family” co-creator and executive producer Steven Levitan has been making television comedies for more than 20 years. His credits include “Wings,” “Frasier,” “The Larry Sanders Show,” “Just ...

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