2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Umbel

Innovative Brands Using Data-Driven Marketing

Friday, March 11
3:45PM - 4:45PM


From personalized product recommendations and mobile POS systems to virtual fitting rooms and iBeacon geotargeting to cut down on lines, brands know that they need to take it to the next level to impress and retain customers. However, all of these advances wouldn’t be possible or impactful without big data. Customers have been giving companies access to their data for years, and now they’re expecting a more dstarsirect, personalized relationship with the brands they love. In this session, learn how marketing rock at some of the most innovative brands are using data to better understand their customers, power predictive analytics, deliver top-notch customer experiences and drive ROI.

Hashtags: #sxsw


Gail Horwood at SXSW

Gail Horwood

VP, WW Digital Strategy

Johnson & Johnson

Gail Horwood leads the global digital center of excellence supporting Johnson & Johnson’s Consumer, Diabetes, and Vision Care businesses. In this role, she sets digital strategy and priorities; dev...

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Jen Drexler at SXSW

Jen Drexler


Now What

Jen Drexler is the EVP of Strategy for Now What. Now What is a insights led strategy agency that blends multiple schools of thought to help brands make a dent in their impossible problems, Jen is a...

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Lee Maicon at SXSW

Lee Maicon

Chief Strategy Officer


Lee Maicon is Chief Strategy Officer at 360i, an award-winning agency that works with clients including Oscar Mayer, Pernod Ricard, Hanes, Oreo, Nestlé and Toyota. In this role, Lee oversees an ind...

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Ryan Brockington at SXSW

Ryan Brockington

Theory / Helmut Lang

Ryan Brockington is the Vice President of Global Digital Creative and Content at Theory, part of the Fast Retailing family. At Theory, Ryan leads the creative, social media and digital studio teams...

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