Presented by: Umbel
How Data Is Impacting the Rise of Music Festivals
Friday, March 11
2:00PM - 3:00PM
Austin City Limits Live at the Moody Theater
310 Willie Nelson Blvd
From Bonnaroo and ACL to Coachella and SXSW, music festivals have gone mainstream, and they’re making hundreds of millions of dollars every year. This unprecedented growth has had a significant impact on musicians, fans and the economies of local communities. Hundreds of new multi-day music festivals have cropped up in the last year alone. Millennials shell out big money for unique, curated music experiences, and corporate sponsors are spending millions to reach them. Fan data, analytics and technology are driving decision-making at every level. Learn how the music festival industry is using data and technology to find and retain attendees, improve customer experiences and select bands.
VP of Insights & Planning
Drew co-founded Aloompa in February 2009 and is focussed on driving innovative mobile apps and software for music, food, conference and community events in the U.S. and abroad. Aloompa has created ...Show the rest
Drew co-founded Aloompa in February 2009 and is focussed on driving innovative mobile apps and software for music, food, conference and community events in the U.S. and abroad. Aloompa has created unique fan experiences for Bonnaroo, Outside Lands, Coachella, Insomniac, Electric Forest, Rock in Rio, Rodeo Houston, Lollapalooza, among others. Prior to Aloompa, Drew got his start in music working at 27 Tours, Inc. and the William Morris Agency. Drew is a native of Tennessee and lives in Nashville with his wife and two sons.Hide the rest
VP of Strategic Partnerships
Jeff Cuellar has been an integral part of the AC Entertainment team for 14+ years and currently serves as Vice President of Strategic Partnerships working out of AC’s Chicago office. In this role, ...Show the rest
Jeff Cuellar has been an integral part of the AC Entertainment team for 14+ years and currently serves as Vice President of Strategic Partnerships working out of AC’s Chicago office. In this role, he works to establish and build mutually beneficial relationships with all of the communities in which AC Entertainment does business, creating key connections with community leaders in government, business and civic organizations in order to ensure a lasting and positive impact. Cuellar also manages the partnerships cultivation team, partnerships activation/integration team, on-site experiential components and revenue generating programs for all AC festival properties. A key player in the success of Bonnaroo Music and Arts Festival®, Cuellar oversees community relations, marketing and the Bonnaroo Works Fund (Bonnaroo's charitable program). Cuellar is a graduate of the University of Tennessee and a veteran of the United States Coast Guard. He also enjoyed a successful stint as an account executive at the advertising, public relations, interactive and design firm archer>malmo.Hide the rest
Joah Spearman is co-founder and CEO of Localeur, a community where locals share their favorite places to help people experience local. In this role, Joah oversees business development, community ma...Show the rest
Joah Spearman is co-founder and CEO of Localeur, a community where locals share their favorite places to help people experience local. In this role, Joah oversees business development, community management, marketing and investor relations, including securing more than $1.5 million from strategic investors such as Heather Brunner (CEO of WP Engine) and Blake Chandlee (VP of Global Partnerships for Facebook).
Before Localeur, Spearman co-founded an experiential marketing agency which worked closely with SXSW and ESPN X Games, and earlier served as a social media and communications adviser to companies ranging from FedEx to Volkswagen. Joah was recently named one of the Top 10 Black Innovators of 2014 by MVMT 50 ("Movement 50") and was named Emerging Business Leader of the Year by the Greater Austin Black Chamber in 2013 along with being a four-time finalist for Austin’s Under 40 Awards.
Joah serves on the executive committees on the board of directors for both AIDS Services of Austin and KLRU-TV (Austin's PBS affiliate) and previously served as vice chair of the Austin Music Commission and a member of its Downtown Commission. He is also the co-author of Real Role Models: Successful African Americans Beyond Pop Culture (Univ. of Texas Press), and has been a frequent contributor to Huffington Post and other outlets.Hide the rest