2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Umbel

How Data Is Impacting the Rise of Music Festivals

Friday, March 11
2:00PM - 3:00PM


From Bonnaroo and ACL to Coachella and SXSW, music festivals have gone mainstream, and they’re making hundreds of millions of dollars every year. This unprecedented growth has had a significant impact on musicians, fans and the economies of local communities. Hundreds of new multi-day music festivals have cropped up in the last year alone. Millennials shell out big money for unique, curated music experiences, and corporate sponsors are spending millions to reach them. Fan data, analytics and technology are driving decision-making at every level. Learn how the music festival industry is using data and technology to find and retain attendees, improve customer experiences and select bands.

Hashtags: #sxsw


Creighton Burke

VP of Insights & Planning

AEG Live

Drew Burchfield at SXSW

Drew Burchfield



Drew co-founded Aloompa in February 2009 and is focussed on driving innovative mobile apps and software for music, food, conference and community events in the U.S. and abroad. Aloompa has created ...

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Jeff Cuellar at SXSW

Jeff Cuellar

VP of Strategic Partnerships

AC Entertainment

Jeff Cuellar has been an integral part of the AC Entertainment team for 14+ years and currently serves as Vice President of Strategic Partnerships working out of AC’s Chicago office. In this role, ...

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Joah Spearman at SXSW

Joah Spearman



Joah Spearman is co-founder and CEO of Localeur, a community where locals share their favorite places to help people experience local. In this role, Joah oversees business development, community ma...

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