2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Umbel

Smart Women Using Smart Data to Rise to the Top

Friday, March 11
12:30PM - 1:30PM


Only a quarter of computing jobs are held by women today. Even worse, that’s down from a year ago. Only 5.2% of Fortune 500 companies are led by women. So how are data and digital driven jobs catalyzing change in the technology sector for women? Learn how women are using data-driven decision making to get C-Suite jobs and lead digital initiatives at their companies. Access to big data and the ability to drive business outcomes based on analytics has leveled the playing field, empowering more women to rise to the top and break gender stereotypes. In this session, you’ll hear about unique challenges, opportunities and lessons learned from women executives leading data-driven transformations.

Hashtags: #sxsw


Jessica Federer at SXSW

Jessica Federer

Head of Digital Dev

Bayer AG

Jessica Federer leads the digital transformation at Bayer, a global enterprise advancing “Science For A Better Life” in the areas of human, animal and plant health. Recognized as one of the “100 To...

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Johanna Murphy at SXSW

Johanna Murphy

Global Chief Mktg Officer

Rag & Bone

Lisa Pearson at SXSW

Lisa Pearson



Lisa Pearson has been a public company CMO; a career marketer; principle in a venture development group; a board member and a strategic advisor to the best known brands in the world including Ameri...

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Sandy Carter




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