2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Choose San Antonio

Tech vs Craft: Making Food, Wine and Spirits

Friday, March 11
5:00PM - 6:00PM

Old School Bar
401 E 6th St


Does modern culinary culture pit technology vs. craft? Does using modern technology diminish or augment the experience of making wine, spirits, or cuisine? What do we gain and what do we sacrifice by turning away from technology towards more traditional methods? We ask our 3 expert panelists how these tensions have played out in their lives, kitchens, vineyards, and stills.

Hashtags: #sxsw #techvcraft


Alex Vallis at SXSW

Alex Vallis

Digital Dir

Food & Wine Magazine

Alexandra Vallis is the digital director at Food & Wine and oversees FWx, an all digital brand targeted at the the food-obsessed millennial generation. She previously served as the senior digital ...

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Darren Case at SXSW

Darren Case


Round Turn Distilling

I used to make websites; now, I make gin.

After teaching myself web development and working my way up to the role of Tech Lead at the #1 ad agency in the world, I decided to go back to the draw...

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Ian Brand at SXSW

Ian Brand

Owner Winemaker

Le P'tit Paysan / IBvinification

- Owner/Winemaker for I. Brand and Family, Le P'tit Paysan and La Marea Wines

- Consulting winemaker for several wineries on California's Central Coast

Michael Sohocki at SXSW

Michael Sohocki


Restaurant Gwendolyn/Kimura

Michael Sohocki began his early culinary career in coastal Texas as an apprentice before studying at the Culinary Institute of America in Hyde Park, New York, and eventually moving to Japan where h...

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