When it comes to community engagement campaigns, gone are the days of cookie-cutter agency agreements in which the client always pays, win or lose. The agency of the future is one with a platform in place to form long-term, mutually beneficial partnerships with thought leaders and the unique communities it serves. Citing past successes and failures, Shokare Nakpodia will shine light on a growing trend in which creative agencies are putting their own skin in the game and as a result unlocking demographic data and community engagement no focus group could top.