2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Urban Airship

Economic Realities: Ad Blocking and Consumer Control

Saturday, March 12
5:00PM - 6:00PM

Courtyard Marriott
Rio Grande Ballroom
300 E 4th St

Doc Searls called ad blocking the largest boycott of anything in human history, but it didn’t just happen overnight or in isolation. Mobile, as our most personal screen, is accelerating what the Internet, content marketing and social media started — the need to engage customers on their terms, tailored to their intent versus one-size-fits-all business-centric interruptions. Join leaders and legends, including Merrill Brown, Kunal Muzumdar and other industry leaders in this Mobile Saturday session to hear the latest thinking and recommendations to survive and thrive in a world where consumers hold all the power in the palm of their hands.

Hashtags: #sxsw #mobilesat


Arlie Sisson at SXSW

Arlie Sisson

VP/Emerging Prod Group

Condé Nast

Garrett MacDonald

EVP Sales


Kunal Muzumdar at SXSW

Kunal Muzumdar

Managing Dir


Merrill Brown

Dir School of Communication & Media

Montclair State University


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