Presented by: Urban Airship
Revenge of the Bricks, Driven by Clicks
Saturday, March 12
12:30PM - 1:30PM
Rio Grande Ballroom
300 E 4th St
Over the last three years mobile’s influence on offline purchases has grown 500% with digital now influencing 64% of all physical purchases. Knee-jerk fears of showrooming have lost relevance to the new realities of how consumers buy, and the much bigger opportunity brick-and-mortar retailers are seizing through mobile. At Mobile Saturday, hear how iconic retailers Express, REI and other leading retailers are sizing up key challenges, re-engineering for mobile and driving omnichannel experiences that serve customers in the moments that matter. Understand why it’s only a matter of time before their ambitious strategies have pure-plays thinking about laying a brick or two themselves.
Head of Strategic Consulting
As Head of Strategic Consulting at Urban Airship, Alyssa leads a team of consultants that deliver tailored, digital marketing strategies to enterprise clients in order to increase mobile app engage...Show the rest
As Head of Strategic Consulting at Urban Airship, Alyssa leads a team of consultants that deliver tailored, digital marketing strategies to enterprise clients in order to increase mobile app engagement and grow business ROI. Strategy sessions use research, trends and data on markets, consumers and culture, to define app and messaging strategies and KPIs, and ultimately inspire clients to incorporate a profitable relationship-based mobile strategy into their core marketing mix.
Alyssa’s client experience spans a diverse set of vertical industries, including brands such as The Times, Starwood, CBS, the NBA, NASCAR, Virgin Atlantic, Bank of America, BCBS, Dunkin’ Donuts, PayPal, Caesar’s Entertainment, Abercrombie + Fitch, Neiman Marcus, Novartis, Biogen, and Comcast.
Prior to Urban Airship, Alyssa was Vice President Marketing at DigitasLBi She has over 15 years experience in creating innovative mobile and web-based applications and user-centric digital experiences from roles at various advertising and digital media companies on the agency-side, client-side and as an entrepreneur.Hide the rest
VP of Digital Mktg & Loyalty
Eric Gohs is the Vice President of Digital Marketing and Loyalty for Express, a leading omnichannel specialty apparel and accessories retailer. Since joining the company in 2011, he has been respon...Show the rest
Eric Gohs is the Vice President of Digital Marketing and Loyalty for Express, a leading omnichannel specialty apparel and accessories retailer. Since joining the company in 2011, he has been responsible for setting the strategy and execution for reaching a 20-30 year old customer at the right time with the right message across all digital channels. In addition, members of his team are the driving force behind the award-winning Express NEXT loyalty program. Prior to Express, Eric held a variety of digital marketing roles at family lifestyle retailer Lands’ End, an e-commerce pioneer, and cut his teeth in the digital world with roles at B2B IT retailing giant, CDW. In his 14 years in the e-commerce field, Eric has had the fortune to have been part of teams responsible for driving nearly $14 billion in online sales.Hide the rest
Mobile Program Mgr
Recreational Equipment Inc