2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Choose San Antonio

Digital Media Strategy for NBA Championship Teams

Friday, March 11
11:00AM - 12:00PM

Old School Bar
401 E 6th St


Anyone can tell you these days that social media matters, especially in the ever-changing sports industry. So what happens when your organization actually wins the whole bag of marbles? An NBA Championship.

Listen to two industry experts, James Chandler of the San Antonio Spurs and Michael Farmer of the Miami Heat, discuss their digital media strategies on rival and opposing teams during both the 2013 and 2014 NBA Championship runs.

Hashtags: #sxsw


Al Aguilar


Creative Civilization

Al Aguilar, Co-Founder and CEO of Creative Civilization, is an advertising and marketing leader at the forefront of our nation’s shifting economic and consumer landscape. His award-winning advertis...

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James Chandler at SXSW

James Chandler

VP of Digital The Innovative Multimedia Group

James Chandler was the former Digital Manager for Spurs Sports and Entertainment. He oversaw the digital department that maintained spurs.com and all of its social channels. He now is the VP of D...

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Michael Farmer at SXSW

Michael Farmer

Dir of Internet Svcs

The HEAT Group

18 years in the NBA. Bad food fanatic. Travel enthusiast. Political observer.


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