2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Foundry

Hardware: The Road to Retail

Monday, March 14
5:00PM - 6:00PM

Courtyard Marriott
Rio Grande Ballroom
300 E 4th St


Arguably, the biggest hurdle to a hardware startup's success is entering the retail channel. The best product made won't find adoption if there's no place to buy it. We'll explore the lessons and advice of both the companies who have taken their ideas beyond their own websites as well as the retail outlets that have embraced them.

Hashtags: #sxsw


Carlos Herrera


Petnet Inc

Carlos Herrera is an avid entrepreneur who thrives on conceptualizing innovative solutions geared to help the day to day routines performed by humans each day and creating businesses around them. H...

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Jenny Hagemann

Business Dev Mgr

Amazon Launchpad

Phillip Raub at SXSW

Phillip Raub



co-founder/CMO and Head of Retail & Partnerships @b8ta. Previous background in senior level marketing roles at Nest, Nintendo and Gap.


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