2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: IBM

Analytics for Social Marketing

Sunday, March 13
9:30AM - 10:30AM

Courtyard Marriott
Rio Grande Ballroom
300 E 4th St

Businesses are using the power of social media to gain a better understanding of their markets, customers and competition. However, they need deep analytics expertise to transform this “Big Data” into actionable insights. Find out how to harness social data and take decisive action across the enterprise. From identifying new patterns and trends for your product development team, to protecting your brand image and micro-segmenting customers to refine marketing campaigns, or targeting prospective new hires for HR.

Hashtags: #sxsw


Amber Armstrong

Mktg Leader



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