2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: IBM

Outside the Comfort Zone: Big Data Analytics

Sunday, March 13
5:00PM - 6:00PM

Courtyard Marriott
Rio Grande Ballroom
300 E 4th St

When it comes to high tech, we tend to wear blinders. We rarely look around to see how others succeed. This is especially true with organizations who want to look beyond BI and reveal answers to questions they never thought to ask. What would demand forecasting for a CMO in Media & Ent. mean to a Chief Data Officer in banking? What would Customer Ops Transformation in E&U mean to a Chief Customer Officer at a major retailer? Come hear use cases that will get you outside your comfort zone and allow you to take a different look at how applications of advanced and predictive analytics on big data can help you act on insights and transform your business.

Hashtags: #sxsw


Graeme Noseworthy at SXSW

Graeme Noseworthy

Sr Content Mktg Mgr, Communications Sector


Graeme Noseworthy is a marketer on a mission.

Graeme’s sole focus is to develop and deliver the creative content and social media that demonstrate the value that IBM's products and services pro...

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