Presented by: Foundry
Beauty 2.0: Innovation at L’Oreal
Monday, March 14
3:30PM - 4:30PM
Rio Grande Ballroom
300 E 4th St
Join us for a conversation between PCH’s CEO Liam Casey and Global Vice President of L’Oréal’s Technology Incubator, Guive Balooch on how the beauty and the tech industry are coming together to create the next generation of consumer beauty products.
Global VP of L'Oreal Technology Incubator
Guive Balooch is a scientist who is dedicated to bringing cutting-edge technology to the beauty industry. As the Global Vice President of L’Oréal’s Technology Incubator, based in Clark, NJ, Guive h...Show the rest
Guive Balooch is a scientist who is dedicated to bringing cutting-edge technology to the beauty industry. As the Global Vice President of L’Oréal’s Technology Incubator, based in Clark, NJ, Guive has helped L’Oréal evolve from a legacy beauty company to a true tech player that’s shaking up the industry by bringing digital beauty experiences to consumers everywhere. In this role, Guive oversees L’Oréal’s Technology Incubator and its sister lab, the San Francisco-based California Research Center. Designed as a startup within a large organization, Guive’s dynamic team partners with entrepreneurs, academic institutions and experts across a diverse array of fields to unearth breakthrough research and first-to market technologies. As a part of his team’s work in the lab, Guive led the development of the world’s first virtual makeup tester, Makeup Genius, which has already reached more than 14 million downloads, and he plays an integral role in L’Oréal’s exploration of flexible electronics. Guive brings his passion for augmented reality, connected objects, customized beauty, 3D printing and bioprinting to his role and is devoted to uncovering disruptive innovations that will empower beauty consumers worldwide. Following a post-doc at Stanford in cell biomechanics, Guive began his tenure in the pharmaceutical industry researching new antibodies for bone-related diseases. In 2008, he joined L’Oréal’s Research and Innovation team where he was responsible for building collaborations with startups and universities. After drawing inspiration from the agile startup models that surrounded him, he entered a unique new role that would grant him exposure to the consumer and the business while remaining on the R&I team at the number one beauty company in the world. A native of California, Guive has a B.A. in Molecular and Cell Biology from University of California, Berkeley and Ph.D. in Biomaterials from University of California, San Francisco.Hide the rest
Founder & CEO
Liam Casey is the Founder and CEO of PCH, a private company that designs custom product solutions for the world's best brands, from startups to Fortune 500s. Whether design engineering and developm...Show the rest
Liam Casey is the Founder and CEO of PCH, a private company that designs custom product solutions for the world's best brands, from startups to Fortune 500s. Whether design engineering and development, manufacturing and fulfilment, distribution or retail, PCH takes on the toughest challenges. If it can be imagined, it can be made. Liam is widely recognized as a thought leader in hardware, supply chain, retail and startups. His entrepreneurial flair and talent for spotting new opportunities has revolutionized international commerce and disrupted traditional supply chain models, contributing to the success of many of the world’s largest technology brands. Named after the famed California highway, Liam established PCH in 1996, as a manufacturing and supply chain management company. In the years since, PCH has expanded well beyond those bounds, employing over 2600 people worldwide, and having revenue over US$1.1 billion in 2014. In recent years, PCH has made a targeted move into product design engineering and development and startup innovation. PCH is headquartered in Liam’s native Cork, Ireland with operational headquarters in Shenzhen, China and USA headquarters in San Francisco, CA, at the PCH Innovation Hub. Liam now divides his time between San Francisco and Shenzhen. Liam was awarded Ernst & Young’s Entrepreneur of the Year-Ireland accolade in 2007. In 2015, Liam was named by Metropolis one of six top “Game Changers” in the world of architecture and design because of PCH’s incubation program and sustainability practices. Liam is a member of Ireland’s National Competitiveness Council and the Action Plan for Jobs Implementation and Monitoring Group, as well as the Joint Industry/Government task force on Big Data. He is also an Enterprise Ireland International Start-up Ambassador to China and a member of the board of California College of the Arts.Hide the rest
Covering the intersection of fashion and tech for WWD.