Websites like Dribble and Behance are full of “redesigns” of popular software like Photoshop, but what does it take to make that happen in the real world? What if you were tasked with executing a common visual language across dozens of products? And what if those products spanned completely different user bases, business units, operating systems, and technical frameworks — all with their own needs and goals?

Exactly such an effort has been underway at Adobe for the last two years. Shawn will reveal the trials, tribulations, successes, failures, kitten-herding, and lessons learned while trying to get 12,000 people moving in one visual direction without losing your mind.