Old Hollywood vs Digital: The Friction Is Real!
Monday, March 14
12:30PM - 1:30PM
98 San Jacinto Blvd
The friction between the old Hollywood regime & modern digital influencer cohort is very real. On the one hand we have a community of executives used to owning & controlling content & its distribution, as well as dictating creative + paying small work-for-hire talent fees. On the other we have a community of new talent accustomed to owning & controlling their content & its distribution, as well as making their own creative decisions & making a TON of money in the process. This is all fine & good when the two groups work independently of one another, but as the demand for crossover increases by the day, the friction is gaining momentum at unprecedented speeds! My session will do a deep dive.
Head of Alternative Programming/Digital Media & Licensing
Abrams Artists Agency
Alec Shankman started his career in Hollywood in 2003 upon joining Abrams Artists Agency where he launched the agency's renowned Alternative Programming & Digital Media Department, representing the...Show the rest
Alec Shankman started his career in Hollywood in 2003 upon joining Abrams Artists Agency where he launched the agency's renowned Alternative Programming & Digital Media Department, representing the stars of many popular TV shows,TV producers and digital content creators. In 2009 Alec became the CEO of GotCast.com, which was the Internet's premier interactive casting site & social network for talent. Under his supervision, GotCast innovated the talent sourcing business, casting over 750,000 entertainment projects. He also launched MediaBlastr, GotCast's popular social media-based contest platform. MediaBlastr powered hugely successful campaigns sponsored by top brands like Mercedes-Benz, Sony Playstation, L'Oreal, Dove, Charles Schwab, & Garnier Fructis. In 2014 Alec & his clients moved back to AAA where he was elevated to Vice President & reclaimed his role as Head of Alternative Programming & Digital Media & his business continues to quickly grow & expand, particularly in digital.Hide the rest