2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Old Hollywood vs Digital: The Friction Is Real!

Monday, March 14
12:30PM - 1:30PM

Four Seasons
Ballroom AB
98 San Jacinto Blvd

The friction between the old Hollywood regime & modern digital influencer cohort is very real. On the one hand we have a community of executives used to owning & controlling content & its distribution, as well as dictating creative + paying small work-for-hire talent fees. On the other we have a community of new talent accustomed to owning & controlling their content & its distribution, as well as making their own creative decisions & making a TON of money in the process. This is all fine & good when the two groups work independently of one another, but as the demand for crossover increases by the day, the friction is gaining momentum at unprecedented speeds! My session will do a deep dive.

Hashtags: #sxsw


Alec Shankman

Head of Alternative Programming/Digital Media & Licensing

Abrams Artists Agency

Alec Shankman started his career in Hollywood in 2003 upon joining Abrams Artists Agency where he launched the agency's renowned Alternative Programming & Digital Media Department, representing the...

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