Old Hollywood vs Digital: The Friction Is Real!
The friction between the old Hollywood regime & modern digital influencer cohort is very real. On the one hand we have a community of executives used to owning & controlling content & its distribution, as well as dictating creative + paying small work-for-hire talent fees. On the other we have a community of new talent accustomed to owning & controlling their content & its distribution, as well as making their own creative decisions & making a TON of money in the process. This is all fine & good when the two groups work independently of one another, but as the demand for crossover increases by the day, the friction is gaining momentum at unprecedented speeds! My session will do a deep dive.
Presenters
Alec Shankman
Head of Alternative Programming/Digital Media & Licensing
Abrams Artists Agency
Alec Shankman started his career in Hollywood in 2003 upon joining Abrams Artists Agency where he launched the agency's renowned Alternative Programming & Digital Media Department, representing the...
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