2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: HP Autonomy Aurasma

More than Mobile: Augmenting Today’s Retail Reality

Saturday, March 12
9:30AM - 10:30AM

Austin Convention Center
Room 12AB
531 E 4th St

For some, augmented reality (AR) may seem like a far-fetched concept of the future. Often dismissed as a complex endeavor requiring the expertise of a level 10 coding wizard, AR isn’t always leveraged when designing marketing campaigns and new retail experiences today.

But it should be.

By offering the unique experience of blended physical and digital content, augmented reality is in the excellent position of changing how we see the world. And it’s deceptively easy to execute.

HP Aurasma and GameStop share strategies and pro tips for creating augmented reality and delivering a new hybrid physical-digital shopping experience that engages people, provides value, and drives sales.

Hashtags: #sxsw


Annie Weinberger at SXSW

Annie Weinberger


HP Aurasma

Charles Larkin

Senior Dir, GameStop Technology Institute



Film Badge, Interactive Badge, Gold Badge, Platinum Badge
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