2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: inMarket

Quantum Receptivity: Targeting Mobile Moments

Friday, March 11
3:45PM - 4:45PM

Courtyard Marriott
Rio Grande Ballroom
300 E 4th St

For decades, advertising has relied on demographics to determine audience. But in 2016, demographics simply don't tell the whole story. Proximity tools like beacons have added the element of context to audience targeting, and now, the element of timing. Early campaigns indicate that targeting people based on "when" they are in the purchase cycle could lead to significant results.

The next big thing in advertising will determine when -- not just who and where -- shoppers are in the path to purchase. Join this panel of experts as we discuss “Quantum Receptivity” and explore how to target consumers at the perfect time, based on their offline shopping habits.

Hashtags: #sxsw


Armin Huska at SXSW

Armin Huska

Chief Digital Officer


As chief digital officer of Mindshare Canada, Armin Huska oversees the activities and digital offerings of Canada's largest buyer of online media. In his role, he develops the digital capabilities ...

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Bernard Gomez at SXSW

Bernard Gomez


Crescendo Collective

As one of Crescendo's founding partners, Bernard works closely with clients to deliver innovative digital experiences. Crescendo's mission is to seek out, master, and deliver on the most innovativ...

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Natalie Gagliordi

Staff Writer


Todd Dipaola at SXSW

Todd Dipaola



Todd Dipaola founded inMarket IN 2010 to bring the benefits of digital marketing to offlines brands and retailers. Today inMarket reaches over 33 million monthly active shoppers in store.


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