Presented by: inMarket
Defining the Age of “Smart Places”
Beacons have created a serendipitous age of contextual mobile engagement that bridges our online and offline lives. Early examples have come from the retail and CPG space, with major brands like Clorox and Rite Aid setting the example for how to reach the modern, mobile-first consumer. Now, even outside of retail, our world is becoming smarter thanks to proximity tools and the ability to understand the data they provide. Contextual mobile is carving out a niche that is growing exponentially -- and people can expect their digital devices to wake up and help them based on where they are and what they’re doing. Join this panel of experts as they discuss how the Age of “Smart Places” is here.
Presenters

Amberly Hilinski
Mktg Mgr Dutch Brands
Heineken USA

Kevin Hunter
Pres
inMarket
In Kevin’s role as President at inMarket, he leads multiple departments including strategic partnerships, business development, marketing and product.
Prior to joining inMarket, Kevin successful...
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Mike Coppola
VP Digital Media & Proximity
TouchTunes
Mike Coppola is a Vice President at TouchTunes and responsible for Digital Media & Proximity. Mike joined TouchTunes from Millennial Media where he was part of the Jumptap acquisition, responsible ...
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