2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: inMarket

Defining the Age of “Smart Places”

Friday, March 11
5:00PM - 6:00PM

Courtyard Marriott
Rio Grande Ballroom
300 E 4th St

Beacons have created a serendipitous age of contextual mobile engagement that bridges our online and offline lives. Early examples have come from the retail and CPG space, with major brands like Clorox and Rite Aid setting the example for how to reach the modern, mobile-first consumer. Now, even outside of retail, our world is becoming smarter thanks to proximity tools and the ability to understand the data they provide. Contextual mobile is carving out a niche that is growing exponentially -- and people can expect their digital devices to wake up and help them based on where they are and what they’re doing. Join this panel of experts as they discuss how the Age of “Smart Places” is here.

Hashtags: #sxsw


Amberly Hilinski at SXSW

Amberly Hilinski

Mktg Mgr Dutch Brands

Heineken USA

Kevin Hunter at SXSW

Kevin Hunter



In Kevin’s role as President at inMarket, he leads multiple departments including strategic partnerships, business development, marketing and product.

Prior to joining inMarket, Kevin successful...

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Mike Coppola at SXSW

Mike Coppola

VP Digital Media & Proximity


Mike Coppola is a Vice President at TouchTunes and responsible for Digital Media & Proximity. Mike joined TouchTunes from Millennial Media where he was part of the Jumptap acquisition, responsible ...

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