2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: inMarket

Proximity Predictions: The Future of Advertising

Friday, March 11
12:30PM - 1:30PM

Courtyard Marriott
Rio Grande Ballroom
300 E 4th St

The proximity marketplace has grown significantly in the past year, and reaching shoppers when they enter the store has become a major priority for brands around the country. Legacy brands and top retailers alike have created the blueprint for successfully reaching shoppers on their devices based on where they are. We’ve seen device targeting range from phones to the Apple Watch, and retargeting in places like the store, the movie theater and the arena.

So what’s next for the industry? Join some of the smartest minds in mobile, retail and advertising as we predict how mobile engagements will evolve over the next 18 months.

Hashtags: #sxsw


Jeff Griffin at SXSW

Jeff Griffin

EVP Retail


Jeff Griffin wants to live in a world where everyone hears “How can I help you today?”

As a leader in the retail industry, he’s been a driving force behind the growth of Fortune 50 brands in the...

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Phil Hendrix at SXSW

Phil Hendrix



Dr. Phil Hendrix is the founder and managing director of immr, where he splits his time as an industry analyst and consultant to leading companies and startups. As an advisor Phil helps clients inn...

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Sarah Ortman at SXSW

Sarah Ortman

Assoc Dir/Natl Shopper Mktg

The Clorox Company


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