2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: MediaPost

Content Now! Stop Advertising, Start Publishing

Saturday, March 12
3:30PM - 4:30PM

Sheraton Austin
Capitol Ballroom
701 E 11th St

Many brands claim to be putting “content marketing” at the heart of their master plan. In fact, user aversion to traditional advertising has become so fierce (ad-skipping, ad-blocking, ad-blindness) there may be no alternative. But are marketers any good at this? What is a good “brand story” anyway? And what kinds of content really move people towards brand affinity and the sale?

Hashtags: #sxsw


Adam Gausepohl at SXSW

Adam Gausepohl

CEO/Head of Creative


Kenny Mitchell

Sr Dir of Consumer Engagement


Nidhi Gupta at SXSW

Nidhi Gupta

Dir Mktg

Western Union

Russell Wager at SXSW

Russell Wager

VP of Mktg, NA


As vice president of marketing for Mazda North American Operations, Russell Wager is responsible for all marketing communications for the company’s U.S. Operations. Wager, an industry veteran with ...

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