Presented by: MediaPost
Content Now! Stop Advertising, Start Publishing
Saturday, March 12
3:30PM - 4:30PM
701 E 11th St
Many brands claim to be putting “content marketing” at the heart of their master plan. In fact, user aversion to traditional advertising has become so fierce (ad-skipping, ad-blocking, ad-blindness) there may be no alternative. But are marketers any good at this? What is a good “brand story” anyway? And what kinds of content really move people towards brand affinity and the sale?
CEO/Head of Creative
Sr Dir of Consumer Engagement
VP of Mktg, NA
As vice president of marketing for Mazda North American Operations, Russell Wager is responsible for all marketing communications for the company’s U.S. Operations. Wager, an industry veteran with ...Show the rest
As vice president of marketing for Mazda North American Operations, Russell Wager is responsible for all marketing communications for the company’s U.S. Operations. Wager, an industry veteran with more than 25 years of experience, is responsible for print and electronic advertising, social media, MazdaUSA.com functions, public relations, brand experience, auto shows, CRM and digital. In addition, Wager manages the relationship with the company's integrated marketing communications agency, The Garage Team Mazda.
Prior to joining Mazda, Wager led major automotive accounts at a number of the top advertising and marketing agencies in the world, including TBWA\Chiat\Day, David&Goliath and Doner Advertising, where he directed the same Mazda account that he now leads.
Wager earned his Marketing degree from The University of Texas at Austin.
He lives in Irvine, Calif. with his wife and dog, an Australian Blue Heeler named Ranger.Hide the rest