2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: MediaPost

Brand Stories on Periscope and Meerkat

Saturday, March 12
2:00PM - 3:00PM

Sheraton Austin
Capitol Ballroom
701 E 11th St

Personal broadcasting turns everyone into a mobile TV network…even advertisers. But going broadcasting in real-time, raw and unedited is a high wire act that is not for the feint of heart. Which risk-taking brands are connecting so directly with their customers via Periscope and Meerkat? What does it take to get customers to tap into a brand’s live event? And what could possibly go wrong?

Hashtags: #sxsw


Janice Suter

Dir of Social Media


Pete Harmata

Digital Innovations Mgr

BMW North America

Sam Olsein

Global Dir of Innovation


Stacy Martinet


Mashable Inc


Interactive Badge, Gold Badge, Platinum Badge
Event Type
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