2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: MediaPost

So You Want to Partner with a Social Media Star

Saturday, March 12
12:30PM - 1:30PM

Sheraton Austin
Capitol Ballroom
701 E 11th St

The search for marketing “authenticity” in social channels has led marketers to countless partnerships with YouTube, Instagram and Snapchat “stars” as well as the more numerous class of “influencers.” But these hookups can be fraught with peril: clashing creative priorities, influencer fears of “selling out,” unclear expectations and more. So, when, how, and to what end do you really want to “co-create” your brand with people who have no marketing experience but piles of fans? Are they really the new generation of celebrity?

Hashtags: #sxsw


Florence Drakton

Social Media Mktg Mgr

Toyota Motor Sales USA Inc

Fred Schonenberg



Kenyatta Bynoe at SXSW

Kenyatta Bynoe

Dir of Mktg


As Senior Director of Marketing for Spalding, Kenyatta Bynoe leads the development of marketing strategy and the oversight of advertising content production, media planning, experiential marketing,...

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Nick Fairbairn

VP/Brand Mktg

Dollar Shave Club


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