Presented by: MediaPost
So You Want to Partner with a Social Media Star
Saturday, March 12
12:30PM - 1:30PM
701 E 11th St
The search for marketing “authenticity” in social channels has led marketers to countless partnerships with YouTube, Instagram and Snapchat “stars” as well as the more numerous class of “influencers.” But these hookups can be fraught with peril: clashing creative priorities, influencer fears of “selling out,” unclear expectations and more. So, when, how, and to what end do you really want to “co-create” your brand with people who have no marketing experience but piles of fans? Are they really the new generation of celebrity?
Social Media Mktg Mgr
Toyota Motor Sales USA Inc
Dir of Mktg
As Senior Director of Marketing for Spalding, Kenyatta Bynoe leads the development of marketing strategy and the oversight of advertising content production, media planning, experiential marketing,...Show the rest
As Senior Director of Marketing for Spalding, Kenyatta Bynoe leads the development of marketing strategy and the oversight of advertising content production, media planning, experiential marketing, social media, and public relations for the iconic brand which is the Official Basketball and Backboard of the NBA.
Throughout her more than 15 years of progressively responsible marketing expertise, Ms. Bynoe has developed advertising campaigns which have ranked in the top 5 on the USA Today Super Bowl Ad Meter as well as achieved Effie Awards for marketing effectiveness. She was also named to the Event Marketer “Dream Team” in recognition of innovative experiential marketing programs.
Prior to joining Spalding, Ms. Bynoe was Advertising Manager for the Jeep brand. Residing in Nashville, TN, she holds a Bachelor of Science degree in public relations from Central Michigan University and a Master of Science degree in Integrated Marketing Communications from Eastern Michigan University.Hide the rest
Dollar Shave Club