2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: MediaPost

Virtual Reality and the New Sales Experience

Saturday, March 12
11:00AM - 12:00PM

Sheraton Austin
Capitol Ballroom
701 E 11th St

The next store you enter may be in your head…or on your head. Virtual Reality (VR) and Augmented Reality (AR) systems could revolutionize how marketers interact with consumers and how shoppers experience products. Our panel of pioneering marketers will discuss how they and their customers are exploring virtual space. Is this the dawn of “Retail Everywhere”? Will consumers strap on your store to walk the aisles virtually or shop with friends who are thousands of miles apart? Are VR test drives in the car showroom (or in your living room?) going to make for more informed purchases? Will AR make live shopping as data-rich as online browsing?

Hashtags: #sxsw


Eric Oliver at SXSW

Eric Oliver

Dir/Digital Mktg

The North Face

Eric is currently the Director of Digital Marketing at California-based The North Face, where he looks after digital brand, go-to-market, e-commerce marketing, mobile, social, loyalty and digital @...

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Stephanie Llamas

Dir of Research & Insights

SuperData Research

Torsten Wingenter at SXSW

Torsten Wingenter

Head of Digital Innovations

Lufthansa German Airlines

Victor Lee

SVP of Digital Mktg



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