The next store you enter may be in your head…or on your head. Virtual Reality (VR) and Augmented Reality (AR) systems could revolutionize how marketers interact with consumers and how shoppers experience products. Our panel of pioneering marketers will discuss how they and their customers are exploring virtual space. Is this the dawn of “Retail Everywhere”? Will consumers strap on your store to walk the aisles virtually or shop with friends who are thousands of miles apart? Are VR test drives in the car showroom (or in your living room?) going to make for more informed purchases? Will AR make live shopping as data-rich as online browsing?