2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: MediaPost

IoT: A Thousand Touchpoints of Marketing?

Saturday, March 12
9:30AM - 10:30AM

Sheraton Austin
Capitol Ballroom
701 E 11th St

What happens when every thing and every place is a potential touch-point for a brand to engage with consumers, interact with them, give and receive information ... and even fulfill experiences? What are the new rules of engagement in a “post-media” world where every thing could be “the message?” Enough with the usual rote IoT examples about your refrigerator automatically contacting the supermarket to restock itself -- what will the organizing principle need to be for branding and advertising in a sublimely connected world where distribution, media access, data and content are no longer barriers to enter the consumer’s mind?

Hashtags: #sxsw


Deon Newman

VP of Mktg

IBM Watson Internet Of Things

Derek Myers at SXSW

Derek Myers

Dir of Strategy for Vending & On Premise

The Coca-Cola Company

Derek is the Group Director of Channel Strategy & Commercialization for On Premise for Coca-Cola's North America Division. He leads an amazing team responsible for curating seamless pathways to ref...

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Samantha Holland

Client Svcs Dir

IPG Media Lab


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