Presented by: MediaPost
IoT: A Thousand Touchpoints of Marketing?
What happens when every thing and every place is a potential touch-point for a brand to engage with consumers, interact with them, give and receive information ... and even fulfill experiences? What are the new rules of engagement in a “post-media” world where every thing could be “the message?” Enough with the usual rote IoT examples about your refrigerator automatically contacting the supermarket to restock itself -- what will the organizing principle need to be for branding and advertising in a sublimely connected world where distribution, media access, data and content are no longer barriers to enter the consumer’s mind?
Presenters
Deon Newman
VP of Mktg
IBM Watson Internet Of Things
![Derek Myers at SXSW](http://img.sxsw.com/2016/presenters/206014.jpg)
Derek Myers
Dir of Strategy for Vending & On Premise
The Coca-Cola Company
Derek is the Group Director of Channel Strategy & Commercialization for On Premise for Coca-Cola's North America Division. He leads an amazing team responsible for curating seamless pathways to ref...
Show the restSamantha Holland
Client Svcs Dir
IPG Media Lab