2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: MediaPost

Robo-Cars and Selling the Post-Driving Experience

Friday, March 11
3:45PM - 4:45PM

Sheraton Austin
Capitol Ballroom
701 E 11th St

Video screens fore and aft, connected to your media trove in the cloud. Automated parking, crash aversion systems, voice commands, rear-view and dash cams. GPS, phones and highway cams recording your every move. And of course, the coming ultimate self-driving machine. A century of auto marketing was built on the American ethos of independence, adventure, speed, the thrill and control of the drive. But how do you market the car of the future? That drives itself? That talks you? That entertains the kids? That feels more like home than an escape? How do we sell cars when digitization they aren’t cars anymore?

Hashtags: #sxsw


Cenon Advincula

Creative Dir

Walton Isaacson

Doug Coleman at SXSW

Doug Coleman

Natl Vehicle Mktg Mgr


As National Manager of Advanced Technology Vehicle Marketing at Toyota Motor Sales, USA, Doug Coleman is responsible for creating marketing strategy and advertising for the Toyota Prius family and ...

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Tracy Quitasol at SXSW

Tracy Quitasol

Dir- Ignition Factory


W. Joe Demiero

Digital Mgmt Dir

Team One


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