As National Manager of Advanced Technology Vehicle Marketing at Toyota Motor Sales, USA, Doug Coleman is responsible for creating marketing strategy and advertising for the Toyota Prius family and the Mirai hydrogen fuel cell vehicle brands. Doug has over 17 years of experience with advanced technology and alternative fuel vehicles, including hybrids, electric, natural gas, methanol, and fuel cell vehicles. He specializes on the consumer marketplace side of new mobility offerings: market trends, purchase behaviors, competitive positioning, marketing strategy, and creative messaging. Doug has a B.S. in Mechanical Engineering from Stanford University and an M.B.A. from UCLA Anderson School of Management.