2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: MediaPost

Internet of You: Wearables and Under-Skin Marketing

Friday, March 11
12:30PM - 1:30PM

Sheraton Austin
Capitol Ballroom
701 E 11th St

You are the media. Suddenly, mobile screens, smartwatches, fitness trackers, connected glasses, and now even your sports jersey and athletic shoes have becomes ways of interacting with media and consumer brands. What now? As wearables track and record your every breath, how will corporate America, marketers especially, make sane, service-oriented use of the data? As brands get closer to the user (literally), and move beyond traditional media, how can they take this opportunity to craft real relationships with consumers?

Hashtags: #sxsw


Alanna Cotton at SXSW

Alanna Cotton

VP of Mobile Computing Mktg


As the Vice President of Marketing for the Mobile Computing business, she leads Product and Channel Marketing for the Tablets and Wearables portfolio. Over the years, she has gained a reputation a...

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Douglas Ziewacz at SXSW

Douglas Ziewacz

Head of NA Media & Advertising

UnderArmour Connected Fitness

Doug Ziewacz is Under Armour’s Head of North America Media & Advertising leading the North America sales team and overall client relationships for the Connected Fitness business. Doug joined Under ...

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Kirk Drummond at SXSW

Kirk Drummond



Thom Gruhler at SXSW

Thom Gruhler

CVP Apps & Svcs


Thom Gruhler is the Corporate Vice President of Brand and Integrated Marketing at Microsoft. Drawing from more than two decades of industry experience in nearly every role within the marketing wor...

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