2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: MediaPost

We’re Not Gonna Take It: Ad Blocking and User Revolt

Friday, March 11
11:00AM - 12:00PM

Sheraton Austin
Capitol Ballroom
701 E 11th St

Media consumers are serious now. They really, really don’t like the ad-cluttered, laggy, tag-strewn, data guzzling user experience. And a host of ad-blocking companies (aided by Apple) just made it easier for users to take control and shut the madness down. Are we all pirates, now – “stealing” content without paying in ad views? Is it just the publishers and advertisers’ own damned fault? More to the point, who is going to fix it?

Hashtags: #sxsw

Presenters

Ben Williams at SXSW

Ben Williams

Head of Operations

Adblock Plus

I started working at Eyeo, the Cologne-based company behind Adblock Plus, in 2013. Before Eyeo I worked at the German Embassy in Washington, DC, and before that I was an ex-grad student living in B...

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Lewis Dvorkin

Chief Prod Officer

Forbes Media

Marjorie Gray

Digital Brand Mgr

Dish

Rob Griffin

Chief Innovation Officer

Almighty

Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Event Type
Sessions
Level
Advanced
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