2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: MediaPost

We’re Not Gonna Take It: Ad Blocking and User Revolt

Friday, March 11
11:00AM - 12:00PM

Sheraton Austin
Capitol Ballroom
701 E 11th St

Media consumers are serious now. They really, really don’t like the ad-cluttered, laggy, tag-strewn, data guzzling user experience. And a host of ad-blocking companies (aided by Apple) just made it easier for users to take control and shut the madness down. Are we all pirates, now – “stealing” content without paying in ad views? Is it just the publishers and advertisers’ own damned fault? More to the point, who is going to fix it?

Hashtags: #sxsw


Ben Williams at SXSW

Ben Williams

Head of Operations

Adblock Plus

I started working at Eyeo, the Cologne-based company behind Adblock Plus, in 2013. Before Eyeo I worked at the German Embassy in Washington, DC, and before that I was an ex-grad student living in B...

Show the rest

Lewis Dvorkin

Chief Prod Officer

Forbes Media

Marjorie Gray

Digital Brand Mgr


Rob Griffin

Chief Innovation Officer



Interactive Badge, Gold Badge, Platinum Badge
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo