2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: KITE

How Brands Can Join the Billion-Dollar Idea Club

Saturday, March 12
12:30PM - 1:30PM

Hilton Austin Downtown
Salon E
500 E 4th St

Venture capitalists know very well it takes one winner — a Nest, What’s App or Uber — to pay back every investment in a portfolio. The catch? You first have to place a number of smart bets based on a thesis, then continually support the startups that demonstrate the most momentum and growth. These rules also apply to innovation partnerships between brands and startups, as Disney showed by joining forces with startup Sphero to create and market the BB-8 droid in the new Star Wars movie. With top executives from the brand and startup worlds, we’ll explore how to apply VC rules to your innovation playbook and manage multiple partnerships on your way to joining the billion-dollar idea club.

Hashtags: #sxsw #KITESXSW


Bachir Zeroual at SXSW

Bachir Zeroual

Global Dir/Mktg Ventures

The Coca-Cola Company

Bachir has joined The Coca-Cola Company in 2002 and leads its global Marketing Ventures initiatives.
In this role, Bachir builds innovative venture partnerships with Startups that answer specific ...

Show the rest
Les Matthews at SXSW

Les Matthews

SVP, Business Dev & Account Mgmt


Les Matthews is Senior Vice President, U.S. Market Development at MasterCard where he has worked for the last 7 years. He is responsible for managing relationships with all US based digital ecommer...

Show the rest
Mark Silva at SXSW

Mark Silva

Founder & CEO


Sumeet Jain at SXSW

Sumeet Jain

General Partner

Luma Capital Partners


Interactive Badge, Gold Badge, Platinum Badge
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo