Student Startup Madness (SSM) is a nationwide tournament for college student digital media startups, culminating with the “Entrepreneurial Eight” national finals at South By Southwest. SSM is open to student startups from any college in North America and holds its first 2 rounds online, with regional semi-finals supported and promoted by host universities: Arizona State University, Bucknell University, Cornell University, Seton Hall University, St Louis University, University of California at Davis, Georgia State University, Michigan State, University of Illinois at Urbana-Champaign, University of Washington Tacoma and Xavier University. SSM debuted at SXSW in 2012.