2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Sell Those Tickets! Marketing Your Tour and More

Wednesday, March 16
12:45PM - 1:45PM

Austin Convention Center
Room 13AB
531 E 4th St

So you've routed and announced your tour-- but now what?? How do you convince your hardcore fans to buy tickets, and how can you reach people outside your core fanbase who might be interested? This panel explores how to efficiently and effectively market your shows in an ever-changing live marketplace. Drawing on the expertise of agents, labels and managers, this panel will help bands big or small think about how to approach promoting their tours.

Hashtags: #sxsw


Andrew Roach at SXSW

Andrew Roach


Mick Management

Andrew Roach is the manager of St. Lucia and the Director Of Touring at Mick Artist Management in Brooklyn, NY. Before that, he spent 5 years working at Goldman Sachs dreaming of wearing shorts to work.

Ardie Farhadieh

Mktg & Media Mgr

The Billions Corporation

Ardie Farhadieh is The Billions Corporation's Marketing and Media Manager, overseeing marketing, media and sponsorships for a roster of 200+ artists. He came to Billions from Rethink Music in Bosto...

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Joe Price at SXSW

Joe Price


Inland Empire

Joe Price is a booking agent at Inland Empire Touring, located in Brooklyn, NY, and has previously worked at Frenchkiss Records and ICM.

Mike Smith at SXSW

Mike Smith

New Media Publicist

Bloodshot Records

Mike Smith is the New Media Publicist at independent record label Bloodshot Records, where he manages digital and online marketing and publicity for the venerable label and its roster of 20+ indepe...

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