2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Failure:Lab

Untold Stories Behind Success with Failure:Lab

Friday, March 11
12:30PM - 1:30PM

Westin Austin Downtown
Paramount 1
310 E 5th ST

Failure:Lab is an international movement that showcases the struggles behind success. The events feature stories from successful people -- providing the context and backstory behind their rise. It is the only format in the world that shares vulnerable failures without lessons, leaving them to the audience who are invited to tweet and write their thoughts. In this way people are able to learn from failure, share their thoughts, and be part of a growing conversation that pushes back on the fear and stigma around failure. Entertainment is blended between each story, clearing the air and setting the stage.

Hashtags: #sxsw #failurelab


Brian Brushwood


Brian Allen Brushwood (born January 17, 1975) is an American magician, podcaster, author, lecturer and comedian. Brushwood is known for the series Scam School, a show where he teaches the audience ...

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Joe Voss at SXSW

Joe Voss

Dir of Strategic Partnerships

Creative Many Michigan

Joe is the Director of Strategic Partnerships for Creative Many Michigan, a non-profit organization dedicated to the development of creative people, places and the creative industries in the State ...

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Joel Potrykus at SXSW

Joel Potrykus


The Alchemist Cookbook

Joel resides in Grand Rapids, MI USA where he attended an unspecified film school. His first feature, APE, won Best New Director at the 2012 Locarno Film Festival. Joel is also a film critic for an...

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Tom Nardone at SXSW

Tom Nardone



Hi, I'm Tom. I'm a lot of fun.

Here is me, by the numbers:
4 Multimillion dollar businesses
3 Best-selling Books
8 Network TV appearances
4 Guiness World Records
4,000,000+ YouTube Views

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