2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

The Making of: How to Create iTunes Extras

Tuesday, March 15
3:30PM - 4:30PM

Stephen F Austin
Capital Ballroom B
701 Congress Ave


For years, bonus content has been used on DVDs to help shape the story of a film, providing insight into the director's creative process or giving fanboys a glimpse of what didn't make the final cut. But bonus content has been neglected in the shift from physical to digital distribution - until now. iTunes Extras is the first digital platform to allow filmmakers to easily package & distribute their bonus content alongside their film. In this workshop, filmmakers & content producers will teach you about the benefits of iTunes Extras and how to create & submit your iTunes Extras package to the iTunes Store.

Hashtags: #sxsw


Alejandro Otero at SXSW

Alejandro Otero

Managing Partner


Alejandro leads the Digital Delivery and Production Design teams at Radius 60 Studios. He is responsible for the day to day operations of delivering clients' Film and Television content, including...

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Brian Ellis at SXSW

Brian Ellis

Mgr, iTunes Video & Interactive


Keith Prokop at SXSW

Keith Prokop



Keith Prokop is the founder and CEO of Radius60 Studios. Founded in 2003, Radius60 is a technology and design partner to the major film studios as well as many independent content creators.


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Rebecca Sosa at SXSW

Rebecca Sosa

Head of Digital Distribution

A24 Films

Rebecca oversees the digital distribution and home entertainment business for A24. She is responsible for the marketing and sales of the studio's catalogue released on VOD and DVD including 2015 Os...

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