2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Silent Beast: US Latinos Will Change Everything

Tuesday, March 15
11:00AM - 12:00PM

Four Seasons
Ballroom CD
98 San Jacinto Blvd

Over the next few years, Hispanics will account for 80% of the Millennial population growth, representing 1 in 4 Millennials. They are hyper-connected, 66% more likely to connect via mobile than non-hispanic whites and consuming twice as much content on YouTube. This US Hispanic population's spending power is expected to reach $1.5 trillion in 2015 in the retail and CPG space. Furthermore, it's expected that their influence in upcoming elections will decide the next president. However, with all of this, Hispanics, in particular Hispanic Millennials, remain an elusive and challenging group to reach en masse. We plan on discussing these trends and how to crack the code on reaching this group.

Hashtags: #sxsw #thebeast


America Ferrera

Actor & Producer

Take Fountain Productions

Eric Ochoa


UnderCover Cholo

With over 2 million subscribers and 400 million views Eric Ochoa is one of the most popular Latino YouTubers. Eric's channel (SUPEReeeGO) features original comedy skits, music videos, and well-know...

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Steven Benanav at SXSW

Steven Benanav

VP Content Partnerships & GM of Flama


Steven Benanav is currently the VP of Content Partnerships and GM of Flama / Univision Creator Network at Univision Communications. After joining Univision in the Office of the CEO, Steven led the...

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Theresa Wyatt at SXSW

Theresa Wyatt

Dir of Business Dev

El Rey Network

Theresa does not just develop big ideas she executes. Perhaps her best attribute is her ability to quickly devise a strategy to open new markets and business opportunities for her business. She has...

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