2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

The Recording Industry Hates Grownups

Friday, March 18
2:00PM - 3:00PM

Austin Convention Center
Room 18D
531 E 4th St

I am convinced the recording industry doesn't know how to market new music to grownups; that is, potential customers age 40 and above. Considering music is at least as good as ever, it should be a simple task. My new book, "Catching Up," is a guide to new music for grownups is predicated on the idea that there is a willing market that's un- or under-explored. Let's discuss why.

Hashtags: #sxsw


Bob Boilen at SXSW

Bob Boilen

Host/Creator NPR's All Songs Considered


Host and creator of NPR's All Songs Considered and Tiny Desk Concerts (my desk at NPR)
writer/author Your Song Changed My Life
also a musician.
I like Music!

Jim Fusilli at SXSW

Jim Fusilli

Rock & Pop Critic

The Wall Street Journal

Jim Fusilli is the Rock and Pop critic of The Wall Street Journal, for whom he has written since 1983. He is the author of "Catching Up: Connecting With Great 21st Century Music" and the editor o...

Show the rest


Music Badge, Platinum Badge, Artist Wristband
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo