2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Instagram and Snapchat Content: The New Hustle

Tuesday, March 15
12:30PM - 1:30PM

Four Seasons
Ballroom AB
98 San Jacinto Blvd

It used to be that if you did something big once a month, you were relevant. Being relevant today means showing up in the social feeds that matter to your audience.

REVOLT's latest research found that Instagram is the source of self-expression for 18-34s and Snapchat is the source of connection for this audience.

Digital has collapsed the walls of communication between consumer and brand, fan and artist, and as a result, marketing has evolved from messaging in ads to participating in culture through content.

Listen to brands and artists that are winning on Instagram and Snapchat to understand how you should be approaching these platforms to get noticed, build and retain new fans.

Hashtags: #sxsw



Jake Katz

VP Audience Insights & Strategy

Revolt TV

Jake Katz is REVOLT TV's Vice President of Audience Insights & Strategy. REVOLT is a new multi-platform TV network from Sean “Diddy” Combs, targeting 18-34 year olds. Jake leads the company's Consu...

Show the rest
Sheila Hozhabri at SXSW

Sheila Hozhabri

Dir Digital Mktg


Julieanna Goddard


YesJulz LLC

Aubrey Flynn

VP, Digital

Combs Enterprises


Music Badge, Film Badge, Interactive Badge, Gold Badge, Platinum Badge, Artist Wristband
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo