2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

A&R: The Craft of Making Records at a Major Label

Friday, March 18
5:00PM - 6:00PM

Austin Convention Center
Room 17A
531 E 4th St

Meet with a large section of the bicoastal Atlantic Records A&R staff who work across pop, rock, alternative, urban and country. They will go over how artists can submit music and what they should be doing prior to sending along songs, and then what will happen when they do get a record deal. The team will discuss how they go about making decisions on what songs to put on the albums, what producers to use, and which songwriters to pair up with particular artists. Learn the different ways albums are made at a modern day major label and how to be a part of it.

Hashtags: #sxsw


Evan Lipschutz at SXSW

Evan Lipschutz


Atlantic Records

Maureen Kenny


Atlantic Records

Maureen Kenny is the Senior VP of A&R at Atlantic Records. She previously did A&R at Columbia Records and Republic Records before joining Atlantic in 2014. Over her career, Maureen has signed and w...

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Pete Ganbarg


Atlantic Records

Stefan Max

Sr Dir, A&R

Atlantic Records


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