2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Drinking Wisely in the Craft Beer and Whiskey Boom

Monday, March 14
9:30AM - 10:30AM

The Driskill
The Driskill Ballroom
604 Brazos St


With whiskey interest booming in Asia, bourbon and Scotch pricing is at an all-time high. And with the rise of interest in barrel aged, wild, and small batch beer, beer pricing has soared due to both craft and demand. When is exclusivity worth paying for, and how can you enjoy these drinks on a limited budget? An expert panel discusses.

Hashtags: #sxsw #drinkwise


Emma Janzen at SXSW

Emma Janzen

Digital Content Editor

Imbibe Magazine

Emma Janzen has been writing about beverages of all sorts since helming the Liquid Austin column at the Austin American-Statesman. After several years drinking her way through Texas, she moved Chic...

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Jason Kosmas at SXSW

Jason Kosmas


The 86 Co

Jason Kosmas pioneered the craft and classic cocktail movement in New York City with the opening of Employees Only in 2004 and subsequently with the release of the Speakeasy Cocktail Book in 2010. ...

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Michael Graham at SXSW

Michael Graham


Austin Beerworks

Michael Graham is a co-Founder of Austin Beerworks. He oversees the brewery's sales and marketing efforts, as well as production scheduling and governmental compliance. Basically, he spends a lot...

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Tom Thornton at SXSW

Tom Thornton

Section Editor


Tom Thornton is a writer based in Austin, TX. His work has been featured at TexasMonthly.com, American Songwriter, Austinist, Eater, CultureMap, and Gothamist.


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