2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Understanding Supporter Culture in MLS

Friday, March 11
5:00PM - 6:00PM

Four Seasons
Ballroom CD
98 San Jacinto Blvd

All sports teams have passionate fans. Soccer supporters are different. They’re organized. They're next level. Going to hangars to create tifo displays. Fundraising for a fellow member who is down on his/her luck. You’ll hear about relationships and community. You hear the word family. A home away from home. You have the color, the singing, the road trips, the drums, the electricity, the fervor, the march to the match. You see chanting and moving in unison, trying to will their club to victory, but what goes on behind the scenes? Understand what goes into a supporter group. You’ll hear from the leaders themselves.

Hashtags: #sxsw #SXsports


Brian Dunseth at SXSW

Brian Dunseth


Bumpy Pitch

Former Professional Soccer Player / Current National Soccer Broadcaster

College Scholarship Athlete at Cal St. Fullerton 1995 - 96

Captain United States U-20 World Cup Team (1997)

Captain ...

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Corey Furlan at SXSW

Corey Furlan

Founding Member

Sons of Ben

Corey Furlan is a founding member of Sons of Ben, a 501(c) (3) Pennsylvania based non-profit, membership organization. SOB, founded in January 2007, exists to support and develop the Delaware Valle...

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Jennifer Muller at SXSW

Jennifer Muller

Board Member

Empire Supporters Club

Muller is a Board Member with Empire Supporters Club (ESC), a non-profit, membership organization that supports the New York Red Bulls. She is also one of the leaders of Cloud 9, the supporter grou...

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Sean Dane at SXSW

Sean Dane


Kansas City Cauldron

Sean Dane is the President of the Kansas City Cauldron, a non-profit, membership organization. Dane started attending games in 2003 and has grown the group to 3200 paid members. In 2011, along came...

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