2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

The Influence of UK Fandoms

Wednesday, March 16
12:45PM - 1:45PM

Austin Convention Center
Room 10B
531 E 4th St

We will discuss the influence of a UK fan base on digital growth, and how the UK is poised to be the world’s stage in music fandoms, causing other major markets to look at content distribution and social engagement differently. From Beatlemania to One Direction, UK fandoms have been rampant for 50+ years. Instead of one Ed Sullivan, now the internet is home to millions. According to BPI, for 2015, 1 in every 7 albums sold anywhere in the world is by a UK artist. These artists accounted for 13.7% of global sales and undoubtedly dominated at home with 53.5% of UK Official Chart album sales. We will focus on UK acts as well as foreign acts like Haim and Vic Mensa who first broke in the UK.

Hashtags: #sxsw


Alex White at SXSW

Alex White


Next Big Sound

Alex White co-founded Next Big Sound in 2008, while in his last semester at Northwestern University. The analytics service measures daily music consumption and purchase decisions around the globe. ...

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Katie Schlosser

Dir of Label Rels North America


Katie Schlosser joined Spotify in 2011, eager to help build a more robust, dynamic, and profitable music business. In her role, Katie leads Label Relations for North America and a team responsible ...

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Nate Auerbach at SXSW

Nate Auerbach

Head of Music


Nate Auerbach is the head of music strategy and outreach at Tumblr, where he works closely with the artist and music community to help them engage their audiences and bring more exceptional content...

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Owen Myers

UK Editor

The Fader


Music Badge, Platinum Badge, Artist Wristband
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