2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

How a Viral Video Led to an Experiential Empire

Sunday, March 13
12:30PM - 1:30PM

Austin Convention Center
Room 12AB
531 E 4th St

Before YouTube, a group of video game enthusiasts created an online sensation with the web video series "Red vs. Blue." Rooster Teeth has since become a digital entertainment power, with billions of video views, and recently, live events that span two continents. RTX, the event where gaming meets the Internet, has grown to more than 40k annual attendees, and has just wrapped the first RTX Australia. A 2014 “Let’s Play Live” proved that fans will pay to watch their heroes play games. Attendees will learn how Rooster Teeth has taken its online success and mobilized fans to spend time and money on IRL events, and why live events are where digital creators need to be as they aim to grow.

Hashtags: #sxsw


Burnie Burns

Creative Dir

Rooster Teeth


Film Badge, Interactive Badge, Gold Badge, Platinum Badge
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