2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Multicultural Blogger and Content Creator Meet Up

Sunday, March 13
5:00PM - 6:00PM

JW Marriott
Room 208
110 E 2nd St

Multicultural bloggers and content creators connect with specific audiences and potential sponsors and advertisers want to reach those audiences. For example, Hispanic women audiences are in the driver seat when it comes to the $1.2 trillion Latino purchasing power. Guess who's influencing them?

However, these multicultural bloggers and content creators are challenged with the ever-changing social media platforms, moving quickly from written content to visual content to live content. We can only reach our audience where they are reading or watching.

Let's not get left behind when it comes to adaptation. Come to discuss how to grow, integrate and harness your own audiences.

Hashtags: #sxsw


Melanie Mendez-Gonzales at SXSW

Melanie Mendez-Gonzales


Que Means What Blog

Melanie Mendez-Gonzales is the creator of ¿Qué Means What?, a Latino Lifestyle Blog inspired by her “cultural identity crisis” as a Mexican-American out of touch with her heritage. With her writing...

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