2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

For the People, by the People: The Human Algorithm

Sunday, March 13
12:30PM - 1:30PM

JW Marriott
Salon 5
110 E 2nd St

How can governments “start with human need” through ethnographic research when faced with the complexity in serving “everyone?” Do we start with big data? Can we use technology AND keep our human focus? How do we scale listening and sense-making? How might we shift the power of interpretation to the community and allow innovation to be non-linear, emergent, and situated in the needs of local communities? Dave Snowden’s Cognitive Edge links micro-narratives with human sense-making to create advanced decision support, research and monitoring capability. Gal Alon’s crowd consulting app Insights, turns the wisdom of clients, employees, and citizens into advice decision makers can use.

Hashtags: #sxsw #insights


Dave Snowden at SXSW

Dave Snowden

Founder & Chief Scientific Officer

Cognitive Edge

Founder Cognitive Edge
Founder Centre for Applied Complexity Bangor University UK

Gal Alon at SXSW

Gal Alon



Gal is the founder of Insights.US and a passionate change maker. He was picked by Forbes as one of Israel's most promising young entrepreneurs.

Insights.US offers a decision-making tool, which ...

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Kerry O'Connor at SXSW

Kerry O'Connor


City of Austin

Kerry is the Chief Innovation Officer for the City of Austin. The Innovation Office helps diverse and inclusive teams by building innovation pathways through the following services: facilitate co-c...

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