2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Tools in My Designer Tool Belt: A/B Testing

Monday, March 14
11:00AM - 12:00PM

JW Marriott
Salon E
110 E 2nd St

A/B testing is often a four letter word for designers. In this session I'll walk through my journey as a designer navigating art vs. science and how I learned to use the scientific method in pursuit of great design.

I'll discuss how A/B testing can be a designer's best friend rather than their worst enemy. Case studies including Netflix's 2015 website redesign will highlight how designers can leverage A/B testing effectively to inform design, not just validate it.

This is not about testing button colors and page layouts, but using A/B testing at a strategic level to inform design from concept to shipped product in order to deliver the best user experience.

Hashtags: #sxsw #uxtoolbelt


Paolo Malabuyo at SXSW

Paolo Malabuyo

Design Dir


Paolo is a user experience designer and educator with over 20 years of experience delivering products & services across entertainment, automotive, gaming, consumer, enterprise, hardware, software, ...

Show the rest


Interactive Badge, Gold Badge, Platinum Badge
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo