2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Chevies and Teslas and Zipcars. Oh My!

Tuesday, March 15
9:30AM - 10:30AM

Westin Austin Downtown
Continental 1-2
310 E 5th ST

This ain’t your father’s Oldsmobile. The auto industry has always hit the gas hard when reaching prospective buyers, and was one of the first market segments to switch into digital gear. Now the entire automotive ecosystem is redefining the rules of consumer and customer engagement by bringing key innovation all the way from consideration to support. New data will be presented to show how today's consumers make their driving choices. It’s no longer just about owning a car; it’s about giving the person behind the wheel and the passengers the ultimate driving experience.

Hashtags: #sxsw


Andrew Daley

VP of Mktg


Cara Kunkel at SXSW

Cara Kunkel

Mktg Dir

Jumpstart Automotive Group

As director of marketing, Cara develops revenue-generating, strategic solutions that move the needle forward for Jumpstart’s clients. She has a 12-year history strategizing, concepting, and creati...

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Fred Sattler



Fred Sattler is Senior Vice President at MediaLink, a strategic advisory company serving media, entertainment, and technology clients. Prior to joining MediaLink, Fred led media and marketing strat...

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Rob Ciampa at SXSW

Rob Ciampa



Rob Ciampa is an award-winning business executive responsible for bringing 80 products to market worldwide and generating over $1.5 billion in revenue. An accomplished sales, engineering and market...

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