2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

You Know What? Fuck Dropdowns

Monday, March 14
9:30AM - 10:30AM

JW Marriott
Salon D
110 E 2nd St

Over 3 years, 120,000 words were written about the future of technology. Two sentences stood out:

"You know what? Fuck dropdowns.

Join Golden Krishna of Zappos, the author of the 120,000 word book "The Best Interface is No Interface", and Eric Campbell of Rdio who ask all designers to say “Fuck you, dropdowns.”

Our relationship with technology survives on old form field mechanisms. While they provide a way for us to tell our tech what to do, they also provide yet another annoying and unnecessary hoop for the consumer to jump through before reaching his destination.

Join us for the conversation that marks the beginning of the death of dropdowns.

Hashtags: #sxsw


Eric Campbell at SXSW

Eric Campbell

Prod Designer


Golden Krishna at SXSW

Golden Krishna

Design Strategist



Interactive Badge, Gold Badge, Platinum Badge
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo