2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Reversing Murphy's Law: The Serendipity Choice

Sunday, March 13
3:30PM - 4:30PM

Westin Austin Downtown
Paramount 1
310 E 5th ST

Reversing Murphy’s law: how to set ourselves up so that anything that can go right, will go right. We’ll explore what technologies you can use to create more moments of unexpected luck in your life. We’ll look at how, as entrepreneurs, freelancers and digital nomads, we can seek out the opportunity hotspots on our adventures. In his book Luck Factor, Richard Wiseman wrote: “Lucky people create, notice, and act upon the chance opportunities in their lives.” We're going to explore the less obvious things you can do to conjure more moments of unexpected relevance along your path.

Hashtags: #sxsw


Anika Saigal at SXSW

Anika Saigal



Anika is a Design Founder at Google’s 30 Weeks incubator in New York.

She’s creating RoomSplit - the platform for finding other event attendees to share the cost of your hotel room. Trialling the...

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Mark Van Der Heijden at SXSW

Mark Van Der Heijden



Mark van der Heijden (1986) originates from the south of Holland, a quaint country known for tulips, cheese, clogs, and coffee shops. For seven years he's been submerged in the Amsterdam ad scene –...

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Mike Butcher

Editor At Large


Mike Butcher (FRSA) is 'Editor At Large' of TechCrunch, the biggest breaking news site about the world’s hottest tech companies. Mike has been named one of the Top 50 most influential Britons in te...

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