2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

The Four Horsemen of the Mobile-pocalypse

Tuesday, March 15
11:00AM - 12:00PM

Hilton Austin Downtown
Salon A
500 E 4th St

Mobile has dramatically shifted the music industry landscape to address one of music’s great obstacles: lack of awareness.

More concert tickets are selling today through the use of targeted and synergized marketing campaigns, influenced by data that helps marketers better understand concertgoer behaviors and interests.

This “mass personalisation” is being used to reach people via mobile, social, email, retargeting & push marketing; but what’s next?

Join this exciting discussion to find out how Live, Broadcast, Digital and Social are being utterly transformed by mobile. Learn about the latest tech tools, and how to optimize each one to benefit your artist, tour or promotion.

Hashtags: #sxsw #SXSWMOBPOC


Julien Mitelberg at SXSW

Julien Mitelberg



Serial entrepreneur and President / COO of Bandsintown Group. The family of Bandsintown apps has attracted over 23 million concert-goers, reaches a global audience of 120 million music fans through...

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Monty Munford at SXSW

Monty Munford

Sr Writer

The Economist

Monty Munford has 15 years' experience in the mobile, web and digital sectors and is a weekly columnist for Forbes in New York and The Telegraph in London.

He also writes regularly on technolog...

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Oisin Lunny

Sr Market Dev Mgr


Oisin has been working in the creative and technology industries for 25 years. First as part of the Bristol / Dublin Hip-Hop collective “Marxman” who had a UK top 30 hit, collaborations with Gangst...

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Stephany Bader at SXSW

Stephany Bader

Principal Prod Mgr-Mobile


Stephany Bader is Principal Product Manager at Eventbrite, where she currently leads product efforts for the organizer experiences, including all onsite mobile management tools. She has a passion f...

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