2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Hardware Is Still Freakin’ Hard!

Tuesday, March 15
9:30AM - 10:30AM

Hilton Austin Downtown
Salon A
500 E 4th St

With products like Oculus Rift, Nest and GroPro continuing to make headlines and pave the way in the hardware renaissance, many inspired entrepreneurs, want to jump onboard. With a great idea, prototyping being easier than ever, and crowdfunding as a means to gain capital, it’s appealing to quit your day job and become the next Steve Jobs. Before we get ahead of ourselves, hardware is easier than it’s ever been, but it is still REALLY hard. Renee Diresta, Brady Forrest and Ryan Vinyard, co-wrote the book on hardware startups, aptly named The Hardware Startup. If you are interested in learning the truth about building your own hardware startup, fluff aside, this session is for you.

Hashtags: #sxsw


Brady Forrest



Brady runs Highway1, PCH's accelerator. You can see his day-to-day work with
hardware startups on Syfy's Bazillion Dollar Club (to be released Fall 2015). He
cofounded and shepherds Ignite, a glo...

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Renee DiResta

VP of Business Dev


Renee DiResta is part of the founding team at Haven, an online platform for buying and selling ocean freight capacity. She is a hardware angel investor and co-founder of the IoT Syndicate on AngelL...

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