2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

The Conundrum of Free Will in a Digital World

Tuesday, March 15
9:30AM - 10:30AM

JW Marriott
Salon D
110 E 2nd St

Do people exert free will when experiences are targeted and personalized to short- and even long-term goals? What are the ethics of choice architecture? And in striving to create relevant experiences, do we lead too much with what we know about people, thus limiting their exploration of the new?

These questions will introduce a debate on "the meaning of free will in the digital age.” As designers with the power to frame problems and choices, what is our responsibility to this question? If we believe in free will, what is our responsibility as designers to create opportunities for greater agency? And ultimately, can designers share a point of view on free will in a digital world?

Hashtags: #sxsw


David Gifford at SXSW

David Gifford



David Gifford is a digital strategist who derives a large portion of his digital DNA from his origins as a self-taught programmer conflicting with a degree in theater from Carnegie-Mellon. The disp...

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Hillary Hartley



James Buchanan at SXSW

James Buchanan

Dir of Strategy


I lead strategy on two big programs at Razorfish: rethinking Aviva's digital customer experience, and relaunching Unilever's "all things hair" publishing proposition.

I am particularly interest...

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Ken Anderson at SXSW

Ken Anderson

Principal Engineer

Intel Corporation


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