Awareness Reform: Engineering "Perception Shift"
Monday, March 14
5:00PM - 6:00PM
98 San Jacinto Blvd
With so much content competing for our attention, getting any message through the clutter is a challenge. But a new generation of activist disruptors is harnessing the power of digital and traditional media to engineer perception shift at the national level. This session will feature thought leaders from the worlds of music, digital media and nonprofit providing detailed case studies on campaigns including #ICantBreathe and President Obama’s appearance on “Between Two Ferns” -- needle-moving, game-changing efforts that changed the national mood and helped drive social change. Onstage participants will include representatives from Funny or Die and Got Your 6.
Got Your 6
Bill Rausch is the Executive Director at Got Your 6. He is a former Army Major with over ten years of service including 17 months in Iraq serving under Generals Casey and Petraeus while assigned to...Show the rest
Bill Rausch is the Executive Director at Got Your 6. He is a former Army Major with over ten years of service including 17 months in Iraq serving under Generals Casey and Petraeus while assigned to the Information Operations Task Force. Prior to joining GY6, Bill was Political Director at Iraq and Afghanistan Veterans of America where he oversaw policy and advocacy campaigns.
Prior to his veteran advocacy work, he was a Senior Consultant providing products and services to the Department of Veterans Affairs and Department of Defense while assigned to the Pentagon. Bill regularly testifies in front of Congress and has appeared on NBC Nightly News, C-SPAN’s Washington Journal and MSNBC’s coverage of Memorial Day and Veterans Day.
Bill is also an active community leader and volunteer serving as Chapter Captain for Team Red White and Blue (Team RWB) in his local community in Alexandria, VA. He also serves on the Board of Directors at Volunteer Alexandria, an organization promoting volunteerism across all charity sectors.
Bill received his Bachelor of Science in Geospatial Information Science from the United States Military Academy, West Point, NY. He lives in Alexandria, VA with his wife and son.Hide the rest
Managing Dir/Exec Prod
Funny or Die
Brad Jenkins is the Managing Director and Executive Producer of Funny Or Die DC, which is housed at the 1776 Campus in downtown Washington D.C. For the last four years, Jenkins served as President ...Show the rest
Brad Jenkins is the Managing Director and Executive Producer of Funny Or Die DC, which is housed at the 1776 Campus in downtown Washington D.C. For the last four years, Jenkins served as President Obama's liaison and director of engagement to the creative and advocacy communities, bringing together creative executives, advocacy leaders, and some of the world's biggest stars to advance the President's agenda — including his Emmy-award winning “Between Two Ferns” interview on the Affordable Care Act.
In addition to creating content, under Jenkins' direction, Funny Or Die DC provides consulting services on social media, talent outreach, writing, and branding strategies for a range of clients. Jenkins also served President Obama in the 2008 Presidential campaign as the Deputy Director of Special Projects directing the intersection of youth media and grassroots engagement. Prior to joining the White House, Jenkins was the Founding Vice President of Business Forward.Hide the rest
In January of this year, Carri became Senior Vice President at DKC a public relations firm, following 3 years of service in the White House. During her time in the Administration, Carri served as D...Show the rest
In January of this year, Carri became Senior Vice President at DKC a public relations firm, following 3 years of service in the White House. During her time in the Administration, Carri served as Director of Public Engagement for Vice President, and Associate Director in the Office of Public Engagement s as the White House liaison to the labor, philanthropic and progressive communities. Prior to joining the Administration, Carri worked in philanthropy at the Ford Foundation helping to craft new strategies for civic engagement grant-making. Carri has served as Director of Strategic Engagement at the Democratic National Committee. Originally from Ohio, she's served in several capacities in government and politics there, including political director for former Governor Ted Strickland.Hide the rest
Dir of Cultural Engagement
Jason Rzepka is director of cultural engagement at Everytown for Gun Safety, a movement of more than 3.5 million Americans working to end gun violence. He oversees Everytown's storytelling efforts,...Show the rest
Jason Rzepka is director of cultural engagement at Everytown for Gun Safety, a movement of more than 3.5 million Americans working to end gun violence. He oversees Everytown's storytelling efforts, partnerships with the creative community and develops cultural assets that mobilize Americans to support common sense reforms that will help save lives.
Since founding Everytown’s cultural practice in July of 2014, Rzepka has been responsible for the conception and management of the Wear Orange campaign (www.wearorange.org), which has already reached more than 220M people and is fast becoming the symbol of the gun violence prevention movement; the Everytown Creative Council (creativecouncil.everytown.org), chaired by Academy Award winner Julianne Moore and including more than 100 of the biggest names in American culture; #EndGunViolence campaign with the NBA and Spike Lee, which debuted on Christmas Day 2015; and many more.
Prior to Everytown, Rzepka served as SVP of public affairs & brand communications at MTV, as head of communications at PopTech and in senior communications roles at IMAX, Ruder Finn and Atomic PR. He also serves on the advisory boards of Crisis Text Line, MTV's Look Different campaign and the Campaign for a Presidential Youth Council.Hide the rest