2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Awareness Reform: Engineering "Perception Shift"

Monday, March 14
5:00PM - 6:00PM

Four Seasons
Ballroom AB
98 San Jacinto Blvd

With so much content competing for our attention, getting any message through the clutter is a challenge. But a new generation of activist disruptors is harnessing the power of digital and traditional media to engineer perception shift at the national level. This session will feature thought leaders from the worlds of music, digital media and nonprofit providing detailed case studies on campaigns including #ICantBreathe and President Obama’s appearance on “Between Two Ferns” -- needle-moving, game-changing efforts that changed the national mood and helped drive social change. Onstage participants will include representatives from Funny or Die and Got Your 6.

Hashtags: #sxsw #shift


Bill Rausch at SXSW

Bill Rausch

Exec Dir

Got Your 6

Bill Rausch is the Executive Director at Got Your 6. He is a former Army Major with over ten years of service including 17 months in Iraq serving under Generals Casey and Petraeus while assigned to...

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Brad Jenkins at SXSW

Brad Jenkins

Managing Dir/Exec Prod

Funny or Die

Brad Jenkins is the Managing Director and Executive Producer of Funny Or Die DC, which is housed at the 1776 Campus in downtown Washington D.C. For the last four years, Jenkins served as President ...

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Carri Twigg at SXSW

Carri Twigg



In January of this year, Carri became Senior Vice President at DKC a public relations firm, following 3 years of service in the White House. During her time in the Administration, Carri served as D...

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Jason Rzepka at SXSW

Jason Rzepka

Dir of Cultural Engagement


Jason Rzepka is director of cultural engagement at Everytown for Gun Safety, a movement of more than 3.5 million Americans working to end gun violence. He oversees Everytown's storytelling efforts,...

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