Awareness Reform: Engineering "Perception Shift"
With so much content competing for our attention, getting any message through the clutter is a challenge. But a new generation of activist disruptors is harnessing the power of digital and traditional media to engineer perception shift at the national level. This session will feature thought leaders from the worlds of music, digital media and nonprofit providing detailed case studies on campaigns including #ICantBreathe and President Obama’s appearance on “Between Two Ferns” -- needle-moving, game-changing efforts that changed the national mood and helped drive social change. Onstage participants will include representatives from Funny or Die and Got Your 6.
Presenters
Bill Rausch
Exec Dir
Got Your 6
Bill Rausch is the Executive Director at Got Your 6. He is a former Army Major with over ten years of service including 17 months in Iraq serving under Generals Casey and Petraeus while assigned to...
Show the restBrad Jenkins
Managing Dir/Exec Prod
Funny or Die
Brad Jenkins is the Managing Director and Executive Producer of Funny Or Die DC, which is housed at the 1776 Campus in downtown Washington D.C. For the last four years, Jenkins served as President ...
Show the restCarri Twigg
SVP
DKC
In January of this year, Carri became Senior Vice President at DKC a public relations firm, following 3 years of service in the White House. During her time in the Administration, Carri served as D...
Show the restJason Rzepka
Dir of Cultural Engagement
Everytown
Jason Rzepka is director of cultural engagement at Everytown for Gun Safety, a movement of more than 3.5 million Americans working to end gun violence. He oversees Everytown's storytelling efforts,...
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